KIMCHEERS opens offline premium store targeting savvy domestic and foreign consumers
KIMCHEERS, an innovative kimchi maker, has opened its first premium offline store to attract young consumers and foreign tourists with creatively designed bottles containing kimchi that retains the authentic flavors of traditional Korean pickled vegetables, reminiscent of recipes passed down by seasoned kimchi masters.
Kimchi, a traditional Korean side dish, is typically crafted by fermenting cabbage or radish with a blend of red chili powder, garlic, and ginger. Its global popularity soared, owing to exposure in South Korean films and dramas. Once predominantly found in Korean and Asian markets, kimchi is now readily available at mainstream retailers like Walmart and Costco, a shift underscored by South Korea's customs office reporting a 10.5 percent increase in kimchi exports to 5.6 million in 2023.
KIMCHEERS' first offline store in Seoul's southern district of Secho offers over 30 varieties of kimchi. "We are committed to expanding our online and domestic presence, as well as exploring international markets to make kimchi accessible worldwide," stated KIMCHEERS CEO Jun Yong-beom in an interview with Aju Korea Daily on March 12. The company produces kimchi in a manufacturing facility certified with a hazard analysis critical control point (HACCP), ensuring adherence to global food safety standards.
"We have plans to penetrate markets in the U.S., Southeast Asia, and Europe," added Jeon. Data from the Korea Customs Service reveals that kimchi was exported to 92 countries in 2023, with Japan, the U.S., the Netherlands, and Britain emerging as significant importers.
Kimchi's unique fermentation process poses export challenges due to gas buildup within the packaging. KIMCHEERS addressed this issue by introducing specially designed plastic bottles with valve-installed aluminum caps. These valves release gas to prevent bottle pressure build-up, ensuring product integrity. Additionally, KIMCHEERS' eye-catching labels, adorned with vibrant colors, appeal to younger consumers.
Furthermore, KIMCHEERS has expanded its product range to include
Korean pickled vegetables tailored to foreign tastes. "To captivate
international kimchi enthusiasts, we've introduced new pickled vegetable
varieties featuring onions, tomatoes, and kale, commonly found in foreign
cuisines," stated the CEO. KIMCHEERS aims to attract customers through
popular global e-commerce platforms, further broadening its reach.